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New International Books

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Kathmandu

Kitab mall provide best selling books in Nepal along with the latest books in market which is also available in Choicemandu online shopping

Service Marketing 7th Edition: People, Technology, Strategy

Service Marketing 7th Edition: People, Technology, Strategy

Rs 1,100
Product Model: CM_NBC_45
Sold by New International Books
Reward Points: 11
Stock InStock

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OverviewServices Advertising is a complete text for Business Management graduates. The book includes topics on consumer behavior in a business sense, placing businesses in competitive markets, adapting the 4Ps of marketing to companies, developing...

Item specifics

  • Author Christopher Lovelock,Jayanta Chatterjee,Jochen Wirtz
  • Language English
  • Publisher Pearson Education

Product Description

OverviewServices Advertising is a complete text for Business Management graduates. The book includes topics on consumer behavior in a business sense, placing businesses in competitive markets, adapting the 4Ps of marketing to companies, developing and implementing the customer experience and looking for quality in operation.  In addition, the book includes several case studies and examples to help understand the concepts better. This book is essential for professionals of sales and marketing.

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